Walmer Group
A UK innovation-funding consultancy, redesigned and rebuilt end to end — from a reworked Figma design system to a CMS-driven Next.js site.
- Client
- Walmer Group
- Role
- Design system · Web design & build · CMS
- Timeline
- 2026 · June – September
- Services
- UI/UX Design & Design SystemsWeb & Mobile DevelopmentHeadless CMS & E-commerce
The case study
The brief
Walmer Group advise UK businesses on R&D tax relief, HMRC enquiry defence and innovation grants. It is a field where the buying decision is almost entirely about trust, and the existing site was not carrying it: the content was there, but the design did not read like a firm you would hand an HMRC enquiry to.
They did not want a blank page. They wanted the brand they already had, taken seriously.
Start from what exists
So we started with the design system of the previous site rather than replacing it. In Figma we reworked and elevated it into a proper component library — type scale, colour, spacing, states, the full set of page patterns — and then built the entire new site out of that library.
That ordering matters. It meant the redesign was never a set of one-off screens that happen to look similar. Every page is assembled from the same components, so the site stays consistent as Walmer add to it, and nothing drifts.
Every screen, not the showreel
We designed and built the whole thing:
- The landing pages
- Service pages, including R&D Tax Relief, each CMS-driven
- The Walmer Hub — their client-facing resource area
- Insights — a knowledge hub for guidance on R&D tax, grants and innovation funding
- Testimonials, contact, and the 404
The content pages run on a CMS, so their team publishes guidance without going through us.
How it was delivered
Full stack and solo: Figma design, into the design system, into Next.js development, deployed on Vercel. One line of accountability from the first artboard to production.
Stack
Figma · Next.js · Vercel
