Lesieur Cristal
Corporate website redesign for one of Morocco's largest FMCG groups — brand-led UI, a custom WordPress build, and green-label compliance.
- Client
- Orpheon Digital
- Role
- UI/UX design · CMS development
- Timeline
- 2025
- Services
- UI/UX Design & Design SystemsHeadless CMS & E-commerceSEO & GEO Optimisation
The case study
The brief
Delivered with Orpheon Digital: redesign and rebuild the corporate website for Lesieur Cristal, strengthening brand identity and giving visitors a reason to stay past the first screen.
What we did
We led the UI/UX and built the site on WordPress with custom themes and plugins rather than an off-the-shelf template, so the layout could follow the brand instead of the other way round.
The redesign focused on three things:
- A modern, responsive design with navigation that holds up on a large product and values catalogue
- Interactive elements — GSAP motion used to pace the page, not decorate it
- Products and values given room — the two things a corporate FMCG site actually has to communicate
Compliance was part of the design, not a pass at the end
SEO best practice, accessibility, and green-label compliance were all treated as build constraints from the start. Retrofitting any of the three after a site is designed is more expensive than designing for them, and usually worse.
Stack
WordPress · PHP · JavaScript · GSAP · HTML5 · CSS3
