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DevelopmentLateforwork
Lateforwork.co
E-commerce build for an award-winning fashion brand — a bespoke WooCommerce theme, advanced filtering, and a 360° product viewer.
- Client
- Lateforwork
- Role
- Front-end development · CMS integration · Ongoing support
- Timeline
- 2023 · ongoing support
- Services
- Headless CMS & E-commerceWeb & Mobile DevelopmentUI/UX Design & Design Systems
The case study
The brief
An award-winning fashion brand selling online, on a storefront that looked like every other storefront. For a brand whose whole value is aesthetic, a generic theme is a real commercial problem.
What we did
We designed and built a custom WooCommerce theme to the brand's own aesthetic and values, rather than restyling a template until it gave up. On top of that:
- Advanced product filtering, so a large catalogue stays shoppable
- A streamlined checkout with fewer places to abandon
- A 360° product viewer — built because clothing sells on how it actually sits, and flat photography does not show that
Still ours
We remain responsible for support and maintenance on the site. That is deliberate: a storefront is not a delivery, it is something that has to keep working through every season, plugin update and sale.
Stack
WordPress · WooCommerce · PHP · JavaScript
